A Comprehensive Dotcom Secrets Review – Dot Com Secrets Affiliate Program
Welcome to my review of Dotcom Secrets – Dot Com Secrets Affiliate Program
DotCom Secrets is a thorough crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience aiding hundreds of other individuals develop successful companies.
If you have actually spent any quantity of time in the world of web marketing, then you have actually probably become aware of Russell before. He’s authored a couple of books already and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to be successful selling online, you need to definitely look into ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains actual, workable steps for building and growing any company online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts regarding consumer habits and the general direction of advertising and also business, understanding and also grasping selling in the digital space has ended up being important.
Firms that want to survive, expand, and also thrive currently and into the future must understand just how to reach and also market to people over the internet.
It’s that basic.
Just because the sale happens in digital space, or at least partially in digital space, does not indicate you are required to rethink every little thing you learn about sales and selling. A number of the tried and true sales concepts that have been utilized since companies initially existed are still being utilized effectively, however they are being incorporated and hybridized to ideal effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are a number of unique tools, methods, and approaches specific to the online landscape that build on basic sales concepts.
This mix of the old and the new is at the foundation of what makes up web marketing as we understand it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you have to understand what these techniques are and also exactly how to use them.
Russell Brunson didn’t invent a lot of the methods and also techniques in the book, nor does he declare to. You can locate informative products that similarly outline much of the topics he presents in DotCom Secrets.
None of these other products, nonetheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they additionally do not take such a holistic strategy.
In DotCom Secrets, Brunson links all the small details that comprise an effective online company, while likewise ensuring the visitor never ever forgets the big picture: rapid company development.
Not only does he break down exactly how present organisations successfully market and also sell their items online, he supplies a detailed blueprint for you to duplicate it within your very own organisation. It has been my experience that this is the area where numerous similar guides crucially fail. They concentrate on concept and fall short on actionable info.
In short, if you want to discover how to market online– be it physical items, digital products, training, or in-person solutions– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your dream client, in rising order of price.
Ideally, you would love to sell individuals your finest, most pricey item right? However it’s unlikely a person would buy that from you if they didn’t recognize who you were yet.
With a value ladder, you can supply something to people at a lower price point, where they are a lot more willing to take out their wallets.
After that once you demonstrate the value you can in fact provide, you’ll obtain a particular portion of customers climbing up your ladder to acquire your much more expensive, however a lot more value-packed items.
Russell then presents the idea of a sales funnel. This is the on-line process you need to setup to have consumers rise the levels of your value ladder.
This is just a fast intro as remainder of the book goes into more detail about the strategy and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about connecting with your target market.
First, Russell discusses creating an Attractive Character.
This is everything about coming up with an on-line personality that will bring in individuals to you and also aid you build a following.. These are your loyal followers that will certainly be the ones to rush out to acquire your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The ability to speak in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell explains about each and shares several instances to assist you to comprehend what he indicates.
The 2nd half of the chapter explains two of one of the most reliable e-mail advertising strategies for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its purpose is to assist you bond your new leads with your attractive character. The vital idea behind this series is to keep each e-mail open-ended as well as entertaining.
By doing this your subscribers will certainly WANT to open up each of your e-mails.
Russell shares one of the 5 email soap opera sequences that he makes use of, and he describes his thinking behind each email so you can adapt them to your own series.
The next email method is the Daily Seinfeld Sequence. These are the emails you need to be sending out to maintain your relationship with your subscribers.
Because if you do not communicate with your list on a regular basis, they are going to forget about you and also your future advertising and marketing efforts will certainly decrease in effectiveness.
What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each email is 10% content and 90% enjoyment. Start doing this and you will see your open rates, click rates, and also discussions dramatically be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel principles as well as the methods behind an effective funnel.
Among the crucial points that Russell emphasizes right here is that you shouldn’t go back to square one when developing a funnel. It’s extremely most likely that people in your target audience have already produced effective sales funnels. So leverage their experience when creating your very own.
To do this, Russell highlights the 5 elements of any type of effective campaign, and he instructs you just how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 stages of a funnel.
Here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my greatest takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you need to correctly set your site visitor’s frame of mind before every action of your sales funnel.
To do this, you will certainly be required to know your traffic’s temperature so you can create the correct pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP purchasers (the spendthrifts!).
Comprehending (as well as carrying out) all these actions will assist you get the value possible from each subscriber, while likewise providing them optimal value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He compares creating a funnel to having fun with a collection of lego blocks.
So creating a funnel for your organisation is a matter of mixing as well as matching the various blocks together.
Section 4: Funnels and also Scripts
Section 4 is the genuine treasure of the book. This is where Russell goes into detail concerning some of his best sales funnels.
We find out the psychology he utilizes behind each funnel as well as just how they function. Then, most practical of all, he offers you with fill in the blank templates so you can carry out each funnel for your own company.
He also goes over the particular rules he utilizes for structuring the ideal One Time Offer (OTO). This is very important since the OTO’s are where you really make real profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the specific same funnel he uses to offer DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to sell ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short advertisement for ClickFunnels. As mentioned previously, it’s the software application for developing the kinds of sales funnels that Russell has actually been showing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this far, then this book is for you.
If you presently are or will in the future be selling things as well as discovering clients/customers from the web (i.e., basically all organisations), then the solution is a dedicated YES. Yes, this book is for you. If you read nothing else before you begin marketing online, read this book.
Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.
He also gives links to cost-free electronic resources that assist visitors internalize as well as act upon the concepts offered in the book.
Packed with very consumable graphics, funnel plans, sales scripts, and also evergreen techniques, this publication has actually ended up being a (dog-eared) staple of the small collection of business books I continue a shelf next to my workdesk.
Best of all, you can obtain a cost-free copy (simply pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be giving this book totally free for life, so see to it you claim your duplicate prior to they are all gone– or before he begins charging what this book is actually worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, and also highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all information and no frills. The writing style is concise and also structured as well as the accompanying graphics are incredibly easy to understand as well as are “crafted for immediate recall.”
This book is a beneficial tool. Advertising as well as sales in digital spaces can seem so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that understands the madness in such a valuable way actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Affiliate Program. If you’re interested to get a copy, click here to obtain your free copy.