A Comprehensive Dotcom Secrets Review – Dot Com Secrets Book
Welcome to my review of Dotcom Secrets – Dot Com Secrets Book
DotCom Secrets is a thorough crash course in web marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience aiding countless other individuals develop successful business.
If you’ve spent any amount of time in the world of web marketing, then you have actually possibly become aware of Russell before. He’s authored a few books already as well as has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to be successful selling online, you need to absolutely look into ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It’s full of real, workable steps for building and also growing any type of company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts regarding consumer behavior as well as the general direction of advertising and also commerce, understanding as well as grasping selling in the digital space has become crucial.
Companies that want to survive, grow, and also thrive currently and also right into the future needs to understand just how to reach and also market to people online.
It’s that easy.
Even if the sale takes place in digital space, or at least partly in digital space, doesn’t imply you need to reassess every little thing you learn about sales and selling. A number of the tried and true sales principles that have been used since organisations initially existed are still being utilized properly, however they are being incorporated as well as intermixed to optimal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several one-of-a-kind tools, techniques, and approaches specific to the on-line landscape that improve fundamental sales principles.
This mix of the old and also the brand-new is at the foundation of what comprises web marketing as we know it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you intend to be successful online, you have to recognize what these strategies are as well as just how to use them.
Russell Brunson didn’t invent a lot of the strategies and also methods in the book, neither does he claim to. You can discover informational products that in a similar way outline many of the subjects he offers in DotCom Secrets.
None of these other products, nonetheless, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise don’t take such a holistic method.
In DotCom Secrets, Brunson intertwines all the little details that make up an effective online company, while also ensuring the viewers never loses sight of the big picture: rapid company growth.
Not only does he break down just how existing businesses successfully market and sell their products online, he offers a detailed blueprint for you to duplicate it within your very own company. It has been my experience that this is the area where several similar guides most importantly fail. They concentrate on theory and also fall short on workable info.
In short, if you want to find out how to offer online– be it physical items, electronic products, coaching, or in-person services– you just HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To begin the book Russell presents you to the principle of the value ladder. This is a visual mapping of all the products/services you can supply to your desired customer, in ascending order of price.
Preferably, you would love to sell people your ideal, most costly item right? However it’s not likely somebody would certainly buy that from you if they really did not know who you were yet.
With a value ladder, you can supply something to individuals at a reduced price point, where they are a lot more ready to pull out their wallets.
After that when you show the value you can in fact offer, you’ll obtain a certain portion of customers climbing your ladder to purchase your more pricey, but much more value-packed items.
Russell then introduces the idea of a sales funnel. This is the online procedure you need to setup to have clients rise the levels of your value ladder.
This is just a quick introduction as rest of the book goes into even more information regarding the method as well as psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about connecting with your target market.
First, Russell discusses developing an Attractive Character.
This is everything about generating an online persona that will certainly bring in people to you as well as assist you build a following.. These are your loyal followers who will certainly be the ones to rush out to purchase your products.
There are 4 aspects you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell goes into detail concerning each as well as shares a number of instances to help you to recognize what he indicates.
The 2nd half of the chapter explains 2 of one of the most efficient email advertising and marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to help you bond your new leads with your attractive character. The vital concept behind this series is to keep each email flexible and also entertaining.
By doing this your subscribers will WANT to open up each of your emails.
Russell shares one of the 5 email soap opera sequences that he makes use of, and also he explains his thinking behind each email so you can adjust them to your own sequence.
The next e-mail approach is the Daily Seinfeld Sequence. These are the emails you need to be sending out to keep your relationship with your subscribers.
Since if you don’t interact with your list often, they are going to forget about you and also your future advertising and marketing efforts will lower in performance.
What makes the everyday Seinfeld emails work is that they are enjoyable. So each email is 10% content and also 90% enjoyment. Begin doing this and you will see your open rates, click rates, and also conversations considerably be enhanced.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is everything about funnel basics and also the methods behind a successful funnel.
Among the important factors that Russell stresses below is that you shouldn’t start from scratch when developing a funnel. It’s very likely that individuals in your target market have actually currently developed effective sales funnels. So utilize their experience when developing your very own.
To do this, Russell highlights the 5 elements of any successful campaign, and also he educates you exactly how to reverse engineer your rival’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to comprehend each stage:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the value of setting up a pre-frame. To maximize your success, you need to correctly establish your visitor’s mindset before every step of your sales funnel.
To do this, you will be required to know your website traffic’s temperature so you can create the correct pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP buyers (the big spenders!).
Recognizing (and also executing) all these steps will certainly aid you get the value possible from each customer, while also delivering them maximum value.
The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He compares developing a funnel to having fun with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing and also matching the various blocks together.
Section 4: Funnels as well as Scripts
Section 4 is the actual treasure of the book. This is where Russell explains concerning several of his best sales funnels.
We learn the psychology he uses behind each funnel and also just how they work. After that, most handy of all, he supplies you with fill in the blank themes so you can implement each funnel for your very own business.
He additionally reviews the certain guidelines he makes use of for structuring the best One Time Offer (OTO). This is important since the OTO’s are where you truly make real benefit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact very same funnel he uses to offer DotCom Secrets (as well as ClickFunnels) himself.
It’s sort of funny. He built a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is generally a short ad for ClickFunnels. As stated earlier, it’s the software program for creating the types of sales funnels that Russell has actually been teaching you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will in the future be marketing points and also discovering clients/customers from the web (i.e., practically all companies), then the answer is a dedicated YES. Yes, this book is for you. If you read nothing else before you start marketing online, read this book.
Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.
He additionally offers links to cost-free digital resources that help viewers internalize as well as act on the concepts offered in the book.
Loaded with extremely palatable graphics, funnel blueprints, sales scripts, and also evergreen strategies, this book has actually come to be a (dog-eared) staple of the mini collection of business books I go on a shelf alongside my desk.
Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the web link below. He’s not going to be providing this book absolutely free permanently, so make sure you claim your duplicate before they are all gone– or before he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t handing out a PDF or an electronic copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, and also highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all details as well as no frills. The writing style is concise and organized as well as the accompanying graphics are very understandable as well as are “engineered for instant recall.”
This book is an useful tool. Advertising and sales in digital spaces can appear so frustrating. There are numerous moving pieces as well as variables that a book like DotCom Secrets that understands the insanity in such a practical way really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Book. If you’re interested to get a copy, click here to obtain your free copy.