A Comprehensive Dotcom Secrets Review – Dotcom Secrets Book Reviews
Welcome to my review of Dotcom Secrets – Dotcom Secrets Book Reviews
DotCom Secrets is an extensive crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his very own multimillion-dollar businesses online as well as his experience aiding hundreds of other people build successful companies.
If you have actually spent any quantity of time in the world of web marketing, then you’ve possibly heard of Russell before. He’s authored a couple of books already and also has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to achieve success marketing online, you must definitely have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains actual, workable actions for building as well as expanding any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about consumer habits and also the basic direction of marketing as well as commerce, understanding and also mastering selling in the digital space has ended up being essential.
Business that intend to make it through, grow, and prosper now and into the future needs to comprehend how to reach and also offer to individuals online.
It’s that easy.
Just because the sale happens in digital space, or at least partly in digital space, does not mean you are required to reassess whatever you understand about sales and marketing. Many of the tried and true sales principles that have actually been made use of since companies first existed are still being made use of successfully, yet they are being combined and also intermixed to optimum impact for the digital frontier.
From crossover sales to offering on-line one-for-one, there are numerous distinct tools, strategies, and strategies specific to the on-line landscape that improve essential sales concepts.
This blend of the old and the brand-new is at the foundation of what comprises internet marketing as we understand it today, and it is the focus of Russell Brunson’s DotCom Secrets.
If you want to be successful online, you need to recognize what these strategies are and also how to utilize them.
Russell Brunson really did not invent most of the methods and strategies in the book, neither does he assert to. You can discover educational products that similarly describe most of the topics he presents in DotCom Secrets.
None of these various other products, nonetheless, present the details in such an easy-to-follow layout as DotCom Secrets. Oftentimes they likewise do not take such a holistic method.
In DotCom Secrets, Brunson links all the little information that comprise a successful online business, while likewise seeing to it the viewers never forgets the big picture: rapid company growth.
Not just does he break down exactly how current businesses efficiently market and market their items online, he supplies a detailed plan for you to duplicate it within your own organisation. It has actually been my experience that this is the location where several similar guides most importantly fail. They focus on theory and fail on actionable details.
In other words, if you want to discover just how to market online– be it physical items, digital items, training, or in-person solutions– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.
Preferably, you want to offer people your finest, most costly item right? Yet it’s not likely a person would certainly purchase that from you if they really did not understand who you were yet.
With a value ladder, you can offer something to individuals at a reduced price point, where they are more going to take out their wallets.
Then as soon as you show the value you can actually provide, you’ll get a particular percentage of buyers climbing up your ladder to buy your extra costly, yet more value-packed items.
Russell then introduces the concept of a sales funnel. This is the on-line procedure you require to setup to have customers rise the degrees of your value ladder.
This is simply a fast intro as rest of the book goes into even more detail about the method and also psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about connecting with your target market.
First, Russell talks about creating an Attractive Character.
This is all about coming up with an online persona that will certainly bring in people to you as well as aid you build a following.. These are your dedicated fans who will certainly be the ones to hurry out to buy your products.
There are 4 elements you require for an attractive character:
- Having a backstory
- The capacity to speak in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell explains about each and also shares several instances to aid you to understand what he means.
The 2nd half of the chapter defines two of the most effective email advertising and marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The key concept behind this sequence is to keep each email open-ended as well as enjoyable.
By doing this your subscribers will wish to open up each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, and he discusses his thinking behind each email so you can adjust them to your own sequence.
The following e-mail method is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to preserve your relationship with your subscribers.
Because if you don’t interact with your list regularly, they are going to forget about you and your future advertising initiatives will certainly be reduced in effectiveness.
What makes the day-to-day Seinfeld emails work is that they are enjoyable. So each email is 10% content and also 90% entertainment. Start doing this and also you will certainly see your open rates, click rates, as well as discussions substantially be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel fundamentals and also the strategies behind an effective funnel.
Among the essential factors that Russell stresses below is that you should not go back to square one when developing a funnel. It’s highly likely that individuals in your target market have currently created effective sales funnels. So utilize their experience when developing your very own.
To do this, Russell highlights the 5 aspects of any kind of effective campaign, and also he educates you exactly how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Right here’s a quote from Russell that highlights why you need to comprehend each stage:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to correctly establish your visitor’s state of mind before every action of your sales funnel.
To do this, you will certainly need to know your web traffic’s temperature so you can produce the proper pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP buyers (the big spenders!).
Understanding (as well as applying) all these steps will certainly aid you get the value possible from each subscriber, while additionally delivering them maximum value.
The tail end of this section, Russell reviews the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing as well as matching the different blocks together.
Section 4: Funnels and Scripts
Section four is the actual gem of the book. This is where Russell explains concerning several of his finest sales funnels.
We find out the psychology he makes use of behind each funnel and also just how they work. Then, most useful of all, he supplies you with fill in the blank design templates so you can execute each funnel for your own organisation.
He additionally discusses the specific rules he uses for structuring the perfect One Time Offer (OTO). This is essential since the OTO’s are where you actually make real profit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the precise same funnel he uses to market DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to market ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As mentioned previously, it’s the software program for creating the types of sales funnels that Russell has been showing you in the book.
So … Should I Read It?
If you have actually been interested enough to read this much, then this book is for you.
If you currently are or will in the future be selling points and also finding clients/customers from the net (i.e., essentially all businesses), then the response is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.
He additionally gives web links to totally free electronic sources that assist viewers internalize and also act on the ideas presented in the book.
Loaded with very consumable graphics, funnel plans, sales scripts, as well as evergreen techniques, this book has actually come to be a (dog-eared) staple of the small library of business books I continue a rack beside my desk.
Best of all, you can obtain a free copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be offering this book totally free for life, so make certain you claim your duplicate before they are all gone– or before he begins charging what this book is truly worth.
It’s worth noting that Brunson isn’t distributing a PDF or an electronic copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, and highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all details and no frills. The writing style is succinct and structured and the accompanying graphics are super understandable as well as are “engineered for instant recall.”
This book is an useful tool. Advertising and marketing and sales in digital spaces can seem so overwhelming. There are so many moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful method actually stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Book Reviews. If you’re interested to get a copy, click here to obtain your free copy.