A Comprehensive Dotcom Secrets Review – Dotcom Secrets Notes
Welcome to my review of Dotcom Secrets – Dotcom Secrets Notes
DotCom Secrets is a comprehensive crash course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience aiding hundreds of other people develop successful companies.
If you have actually spent any amount of time in the world of web marketing, then you’ve possibly become aware of Russell before. He’s authored a few books already as well as has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to be successful selling online, you ought to certainly take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, actionable actions for building and growing any firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts about customer behavior as well as the general direction of advertising and marketing as well as commerce, understanding as well as grasping marketing in the digital space has ended up being necessary.
Business that want to survive, expand, and also grow now and into the future has to recognize exactly how to reach and offer to people over the internet.
It’s that straightforward.
Even if the sale takes place in digital space, or at least partly in digital space, does not indicate you are required to reconsider everything you find out about sales as well as marketing. A lot of the tried and true sales concepts that have actually been utilized since companies first existed are still being made use of properly, however they are being incorporated as well as hybridized to optimum effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are several one-of-a-kind tools, methods, as well as strategies specific to the on-line landscape that improve basic sales ideas.
This mix of the old and also the brand-new is at the foundation of what constitutes online marketing as we understand it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to achieve success online, you have to recognize what these techniques are and also exactly how to use them.
Russell Brunson didn’t invent the majority of the techniques as well as techniques in the book, nor does he declare to. You can discover informational products that similarly lay out many of the subjects he offers in DotCom Secrets.
None of these various other products, nevertheless, present the info in such an easy-to-follow style as DotCom Secrets. In many cases they also do not take such a holistic strategy.
In DotCom Secrets, Brunson intertwines all the little details that comprise an effective online company, while also making sure the visitor never ever forgets the big picture: rapid organisation growth.
Not only does he break down just how present companies effectively market and market their products online, he offers a detailed plan for you to duplicate it within your own organisation. It has been my experience that this is the location where several similar guides most importantly fail. They concentrate on concept and also fail on workable info.
Basically, if you intend to discover exactly how to offer online– be it physical items, electronic items, mentoring, or in-person services– you merely HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your desired customer, in rising order of price.
Ideally, you would love to offer people your finest, most expensive item right? However it’s not likely a person would buy that from you if they really did not understand who you were yet.
With a value ladder, you can provide something to people at a lower price point, where they are a lot more happy to pull out their wallets.
Then when you show the value you can really give, you’ll get a particular portion of purchasers climbing your ladder to acquire your much more costly, but much more value-packed items.
Russell after that introduces the idea of a sales funnel. This is the on-line procedure you need to setup to have clients ascend the degrees of your value ladder.
This is simply a quick intro as rest of the book enters into more information about the strategy as well as psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your audience.
First, Russell discusses producing an Attractive Character.
This is everything about creating an online character that will certainly attract people to you and help you build a following.. These are your loyal fans who will certainly be the ones to rush out to purchase your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The capability to speak in parables
- Being able to share your character flaws
- Is a polarizing figure
Russell goes into detail concerning each as well as shares numerous instances to assist you to comprehend what he means.
The 2nd half of the chapter describes two of one of the most efficient email marketing strategies for keeping your list engaged.
The first is called the Soap Opera Sequence. Its purpose is to assist you bond your new leads with your attractive character. The key concept behind this series is to keep each email flexible and enjoyable.
By doing this your subscribers will wish to open each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he discusses his thinking behind each email so you can adapt them to your own series.
The next email method is the Daily Seinfeld Sequence. These are the emails you are required to be sending to preserve your relationship with your subscribers.
Due to the fact that if you do not engage with your list regularly, they are going to forget about you and your future advertising and marketing efforts will be reduced in performance.
What makes the daily Seinfeld emails work is that they are amusing. So each email is 10% content as well as 90% amusement. Start doing this as well as you will see your open rates, click rates, as well as discussions dramatically increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals as well as the techniques behind an effective funnel.
One of the vital factors that Russell highlights here is that you should not go back to square one when creating a funnel. It’s extremely likely that individuals in your target market have actually already produced effective sales funnels. So leverage their experience when producing your very own.
To do this, Russell highlights the 5 aspects of any kind of effective campaign, as well as he instructs you exactly how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to comprehend each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you need to appropriately establish your site visitor’s frame of mind prior to every action of your sales funnel.
To do this, you will certainly need to understand your web traffic’s temperature so you can develop the proper pre-frame bridge.
After that you need to qualify your subscribers, purchasers as well as your VIP purchasers (the spendthrifts!).
Understanding (and carrying out) all these actions will certainly assist you get the value possible from each customer, while additionally supplying them optimal value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens developing a funnel to playing with a collection of lego blocks.
So producing a funnel for your organisation is a matter of mixing and also matching the various blocks together.
Section 4: Funnels and Scripts
Section four is the actual treasure of the book. This is where Russell goes into detail concerning a few of his best sales funnels.
We find out the psychology he utilizes behind each funnel and also how they work. After that, most helpful of all, he supplies you with fill in the blank templates so you can carry out each funnel for your very own company.
He additionally discusses the certain guidelines he utilizes for structuring the ideal One Time Offer (OTO). This is necessary due to the fact that the OTO’s are where you actually make the true benefit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the specific same funnel he makes use of to market DotCom Secrets (and also ClickFunnels) himself.
It’s kind of amusing. He built a funnel to market ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As stated earlier, it’s the software program for producing the types of sales funnels that Russell has actually been educating you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this much, then this book is for you.
If you currently are or will certainly in the future be selling points and finding clients/customers from the internet (i.e., virtually all companies), then the solution is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise provides web links to free electronic resources that assist viewers internalize and act on the concepts provided in the book.
Jam-packed with extremely palatable graphics, funnel blueprints, sales scripts, and evergreen approaches, this publication has actually ended up being a (dog-eared) staple of the small library of business books I keep on a shelf alongside my desk.
Most importantly, you can obtain a complimentary copy (simply pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be giving this book free of cost forever, so ensure you claim your duplicate before they are all gone– or before he begins charging what this book is really worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, and also highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all information and also no frills. The writing style is succinct and also organized and also the accompanying graphics are very easy to understand as well as are “crafted for instant recall.”
This book is a beneficial tool. Marketing as well as sales in digital spaces can seem so frustrating. There are many moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful method truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Notes. If you’re interested to get a copy, click here to obtain your free copy.